The annual Trust Index 2023 survey of Edelman Company – the leading global company in the field of strategic communication and public relations – revealed that the Kingdom of Saudi Arabia ranks seventh among the most optimistic and confident countries in the countries under study.
The report, which measures levels of trust in the four main institutions in the Kingdom: (the government, the business sector, non-governmental organizations, and the media), and included more than 32,000 participants in 28 countries, showed that the trust index in the Saudi government achieved a rate of 83%, which is the highest. Compared to the global average of trust in governments, which decreased to only about 50%, according to the total opinions of participants from the countries under study.
The report, titled “Navigating a World of Intellectual Conflict,” discussed issues of mistrust amid the economic repercussions the world is witnessing, and effective ways to work to build trust in institutions in a world full of diverse opinions.
The survey showed the emergence of the Kingdom of Saudi Arabia through the report as one of the most trusted and friendly countries. The report also revealed that Saudi Arabia ranks seventh among the most optimistic countries in the study, defying the prevailing trend and global economic repercussions.
The study revealed high levels of trust in all institutions in the Kingdom of Saudi Arabia. In the business sector, the survey recorded that the trust rate reached 73%, while it showed that 79% of Saudi employees trust the employer. And he indicated that starting next June, 37% of the participants will purchase products and services based on their principles and values.
As for the trust index in non-governmental organizations, it ranked third, with a rate of 66%, as the World Health Organization was ranked among the most trusted global organizations, ahead of both the United Nations and the European Union.
Commenting on the results of the survey, Kenana Dahlan, CEO of Edelman Saudi Arabia, said: “The Edelman Trust Index has proven to be an important tool that contributes to shedding light on critical global challenges. Positive change on the side of the business sector, in addition to that, the study showed that Saudi Arabia emerged as the most unified country among all the countries surveyed, which indicates the amount of cohesion and national solidarity that citizens feel.
and globally; The report also indicated that reliable and reliable information is a strong factor in building confidence in all four institutions surveyed. He also noted that low-income households had lower levels of trust than high-income households, but globally this trust gap was closed when both had access to reliable and reliable information; As it is generally; The valuable data and insights contained in the report can inform communication approaches in every sector, making it an essential resource for sector development.
