International experts discussed the challenges of transferring the Taif flower to the world, and revealed that they had no knowledge of documenting genetic registration 13 years ago, as registration was carried out within the governorate and was not international, which prevented raw materials from reaching global markets.
This came during a forum organized by the Ministry of Culture in Taif, under the title “Flowers, from Taif to the World”, in which European and Gulf companies participated. The guests unanimously agreed on the importance of recording and documenting the elements of sectarian rose formation in each country, in order to facilitate its marketing and acceptance. Tariq Anbar talked about the importance of the Taif rose in the manufacture of perfumes, as it is a strong competitor whenever it is registered and documented internationally, pointing out that the Taif rose is beautiful, charming and captivating, but there are technical issues that international companies need to facilitate its reception, manufacture and marketing globally.
For her part, Mary Liz expressed her admiration for the sectarian rose, which she did not know before today, and said that she felt relieved when it was presented to her yesterday, and that its scent was beyond imagination, and pointed out that it would become of great importance when it was documented and registered in every country. As for Muhammad Hilal (company manager), he saw the need to communicate the idea of his emotional attachment, pointing out that the messages sent by perfume manufacturers are eloquent, like the messages of poets and painters, and he translated this when he was exposed to a situation that made him sad previously and presented a product he called “Galata” that expresses his feeling of sadness, explaining that the importance of perfumes It prompted him to switch from the aviation profession to a perfume maker, expressing his great admiration for the scent of the Taif rose.
For her part, Mazoon indicated that the Taif rose has proven successful in skin care products, and it has therapeutic properties to remove fatigue and exhaustion. A number of farmers participating in the forum overlapped and explained that the most important challenges they face in achieving the global sectarian rose are poor marketing.
He said they are interested in marketing sectarian roses. Abdullah Al-Talhi, Awad Al-Talhi, and Muhammad Al-Harthy, that marketing is below the desired level, calling on the Ministry of Agriculture to intensify its programs in support of roses. Whether technically or morally and financially, and that there be a clear line in increasing the production of roses, as the increase in production is modest compared to the announcement of the Ministry 4 years ago about raising production from 500 million to two billion roses annually. Abdullah Al-Talhi stressed the need for a developmental body for the Taif Lord, similar to what is being worked on for the coffee product in Fifa and Al-Dayer in Jazan.
Professor Saleh Bazid revealed that Taif University had previously documented and recorded the genetic fingerprints of this product
In 2012, he crossed the Scientific Rose Chair. The Taif Rose Festival Forum aims to develop the trade and cultivation of Taif roses, bringing together more than 20 local and international speakers. With the aim of exchanging experiences in the field of perfumes in various dialogue sessions, the forum will be a platform for farmers to gather the pioneers of international brands, to contribute to creating investment opportunities. The forum will be accompanied by an exhibition of local, international and regional brands, as well as visual workshops in the field presented by professionals from around the world.