A field survey conducted by Okaz at the 18th Taif Rose Festival revealed; Organized by the Ministry of Culture in cooperation with the governorate secretariat, the best-selling festival, which started with the first day of the holiday, was rose water, soap, and hoops, in average proportions of up to 80%, while the basic oil came last; As a result of their high price, as the large ones reach 1500, the medium ones 800, and the small ones range between 300-400 riyals.
Fahd Al-Thumali (one of those interested) said: The most sold are handmade soaps, creams, hairsprays and incense. Regarding the poor sales of rose oil, he said: The reason is due to the high prices, as a quarter of a tola is sold between 250-300 riyals, stressing the festival’s need for high-level marketing. As for the beauty and skin care expert, Fitoon Al-Faisal, she said: Body scrubs, soaps, and rose tea are the best sellers. Abdullah Al-Nimri said: The collars recorded high sales, in addition to rose water, after educating visitors about its benefits. Hamdan Al-Sufyani pointed out that incense has recorded higher sales than any other product. According to Sultan Al-Tuwairqi, the most sold are manufacturing products, such as mattress fresheners, incense, and rose-based maamoul. Mishaal Al-Sufyani said: The best selling rose water, scents and soap, and the sales percentage reaches 90%. Okaz monitored the large turnout recorded by the festival from all segments of society, women and men of all ages. The festival included more than 12 various activities, such as the Rose Market, the Rose Mountain, its introduction convoys, workshops offered by the Royal Institute of Traditional Arts, lyrical concerts and the story of roses.
